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Pomysł w reklamie : idee, strategie i kampanie /
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idee, strategie i kampanie /
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Barry, Pete.
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Pete Barry ; [tł. Joanna Huebner-Wojciechowska]. |
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Warszawa :
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Wydawnictwo Naukowe PWN,
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2010.
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272 s.:
il.;
24 cm.
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Tyt. oryg.: "The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns" 2008.
Bibliogr. s. 268. Indeks.
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978-83-01-16228-3
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