Challenges for companies and consumers on international market /
ed. by Sławomir Smyczek, Justyna Matysiewicz, Kim Fam.
Katowice :
Publishing House of the University of Economics,
2018.
250, [1] s. :
il. ;
24 cm.
(Scientific Publication - Publishing House of the University of Economics )
(Scientific Publication / Publishing House of the University of Economics )
Materiały z konferencji naukowej "European Marketing from Global Perspective", 3-5 lipca 2017 r., Katowice.